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Warner Norcross + Judd LLP is a corporate law firm with over 230 attorneys serving clients in nine offices throughout Michigan. Among the largest law firms in Michigan, Warner works in virtually all areas of business law.

Michigan Law Firm - Warner Norcross + Judd LLP

On February 6, 2014, the National Telecommunications &amp; Information Administration (NTIA)--a division of the U.S. Department of Commerce--will hold the first in a series of meetings on facial recognition technology. &nbsp;"The goal of the process," <a href="http://www.ntia.doc.gov/print/other-publication/2013/privacy-multistakeholder-meetings-regarding-facial-recognition-technology-feb#!" target="_blank" rel="noreferrer noopener">says</a> the NTIA, "is to develop a voluntary, enforceable code of conduct that specifies how the <a href="http://www.whitehouse.gov/sites/default/files/privacy-final.pdf" target="_blank" rel="noreferrer noopener">Consumer Privacy Bill of Rights</a> applies to facial recognition technology." &nbsp;Various stakeholders in this technology are invited to attend, and are <a href="http://adage.com/article/digital/facebook-walmart-write-rules-facial-recognition/245707/" target="_blank" rel="noreferrer noopener">reported</a> to include Facebook, Walmart, and other industry giants.

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Without a doubt, facial recognition will play a <a href="http://mashable.com/2013/10/24/personal-data-monetization/" target="_blank" rel="noreferrer noopener">huge role</a> in the development of AR. &nbsp;I plan to participate in this meeting on behalf of the <a href="http://augmentedreality.org/" target="_blank" rel="noreferrer noopener">AugmentedReality.Org</a> trade association (which, among other things, sponsors the annual <a href="http://augmentedworldexpo.com/" target="_blank" rel="noreferrer noopener">Augmented World Expo</a> conference, where we're likely to hear more on the subject.)

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In order to best represent the AR industry's views in this process, however, I need your help. &nbsp;Post a comment on this blog or social media post and let me know what concerns you have about facial recognition technology--or about attempts to regulate it. &nbsp;Does your business use, or plan to use, this technology? &nbsp;Does its impact on personal privacy concern you? &nbsp;What boundaries should there be on commercial exploitation of facial recognition data?

Whether you are a businessperson actively involved in AR or related technologies, a student, privacy advocate, or simply a concerned citizen, I want to hear from you, so that all of your voices can be represented in this process.

Augmented Legality

Emerging Media and Technologies

Partner

Brian D. Wassom

Information Technology Transactions

Your Chance to Influence Facial Recognition Privacy Law!

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Your Chance to Influence Facial Recognition Privacy Law!

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