Warner Norcross & Judd LLP represented Adtegrity.com, Inc. in the acquisition of Media Place Partners, LLC, an East Grand Rapids-based media buyer.
Based in Grand Rapids, Adtegrity provides digital and traditional advertising expertise across a variety of platforms, using technology to drive traffic to and measure customized, targeted campaigns. Through the acquisition of Media Place Partners, Adtegrity will be the largest independent media buying and advertising firm in the region, expanding its services beyond web and mobile and into the traditional advertising space.
Founded in 2005, Media Place Partners provides media consulting, planning and buying services to a variety of clients in television, cable television, radio, outdoor and print, as well as digital and mobile marketing.
The Warner transaction team was led by John Inhulsen and Michael Jones.
