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Warner Norcross + Judd LLP is a corporate law firm with over 230 attorneys serving clients in nine offices throughout Michigan. Among the largest law firms in Michigan, Warner works in virtually all areas of business law.

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At its December 27, 2011 gathering, the <a href="http://www.meetup.com/ARNY-Augmented-Reality-New-York/" target="_blank" rel="noreferrer noopener">Augmented Reality New York (ARNY) Meetup</a> presented a video I had recorded for the event.&nbsp; The video was a summary of <a href="http://www.wassom.com/doritos01.html" target="_blank" rel="noreferrer noopener">the FTC Complaint filed this Fall against PepsiCo and Frito-Lay</a>, alleging that their AR marketing campaign for the Doritos Late Night brand amounted to "deceptive marketing" that confuses "vulnerable" teenage minds.&nbsp; I also shared my thoughts for the how AR entrepreneurs and the industry as a whole should respond to these allegations.

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After the pre-recorded portion, I had an engaging Q&amp;A conversation with the attendees via Skype.&nbsp; We touched on issues of copyright, trademark, deceptive marketing, digital property rights, and more.&nbsp; I also heard from them the story of an AR business proposal that had been turned down by a potential client who was nervous about using this new, poorly understood technology--exactly the scenario I posed in my video.

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As I emphasize in my video, I truly believe that the entire AR industry is at a crossroads.&nbsp; This is the moment when the business community and the general public are forming their first impressions of augmented reality technology--and you don't get a second chance to make a first impression.&nbsp; Will that impression be that AR is "deceptive," manipulative, and untrustworthy?&nbsp; Or--as the burgeoning AR community argues--an inevitable and empowering tool that could help revolutionize virtually every aspect of business and daily life?

Many thanks to <a href="http://www.meetup.com/ARNY-Augmented-Reality-New-York/members/9479757/" target="_blank" rel="noreferrer noopener">Ori Inbar</a> (of the exciting AR gaming company <a href="http://www.ogmento.com/" target="_blank" rel="noreferrer noopener">Ogmento) </a>for inviting me to participate in the ARNY meetup.&nbsp; Other AR groups are welcome to show my video, and I'd be happy to Skype into your meetings as well.

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Brian D. Wassom

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[VIDEO] My Presentation to the ARNY Meetup

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[VIDEO] My Presentation to the ARNY Meetup

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