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Warner Norcross + Judd LLP is a corporate law firm with over 230 attorneys serving clients in nine offices throughout Michigan. Among the largest law firms in Michigan, Warner works in virtually all areas of business law.

Michigan Law Firm - Warner Norcross + Judd LLP

The third annual ARE2012 conference is now winding up. It's been another great day for learning and getting motivated about the augmented reality industry.

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Today I got the chance to give a solo presentation on "AR Law: What's Around the Corner?"&nbsp; In 15 minutes, I summarized just a few of the many legal potholes that await AR startups along the road to success.&nbsp; The three topics I focused on were ARvertising, Privacy, and Negligence/Personal Injury.&nbsp;&nbsp; I also distributed flash drives loaded with free copies of my new e-book Augmented Legality 1.0, which organizes and collects many of my AR blog articles from the past year.&nbsp; If you didn't get a flash drive either in your registration materials or at the presentation, you can <a href="http://augmentedlegality.wnj.com/wp-content/uploads/2012/05/Augmented-Legality-1.0-E-book.pdf" target="_blank" rel="noreferrer noopener">download a copy of the e-book here</a>.

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But again, there was so much more going on today than just my brief talk.&nbsp; Here are a collection of tweets from those in attendance today:

Adrian Cheok talking about Lovitics - transmitting love using robots. Kissenger system for remote kissing. <a href="https://twitter.com/search/%2523are2012">#are2012</a> <a href="http://t.co/ej5SOxMw">twitter.com/patchedreality…</a>

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— PatrickOShaughnessey (@patchedreality) <a href="https://twitter.com/patchedreality/status/200261623313727488">May 9, 2012</a>

Innovega hybrid contact lens &amp; eyewear coming "within 3 years". <a href="https://twitter.com/search/%2523are2012">#are2012</a> <a href="https://twitter.com/search/%2523iwant">#iwant</a> <a href="http://t.co/3OFS1Qks">twitter.com/patchedreality…</a>

— PatrickOShaughnessey (@patchedreality) <a href="https://twitter.com/patchedreality/status/200266008928337921">May 9, 2012</a>

Mark Billinghurst quote "anyone pointing a camera at me should be prepared for a lawsuit" (problem of AR on phones) <a href="https://twitter.com/search/%2523are2012">#are2012</a>

— Adrian David Cheok (@adriancheok) <a href="https://twitter.com/adriancheok/status/200298818795864064">May 9, 2012</a>

@<a href="https://twitter.com/bdwassom">bdwassom</a> intriguing food for thought on all of the potential legal pitfalls facing AR in the future. <a href="https://twitter.com/search/%2523are2012">#are2012</a>

— PatrickOShaughnessey (@patchedreality) <a href="https://twitter.com/patchedreality/status/200284136244658176">May 9, 2012</a>

Mark emphasizes a point that I feel very strongly about in the AR space... not enough testing or evaluation of products/experiences <a href="https://twitter.com/search/%2523ARE2012">#ARE2012</a>

— Howard Ogden (@HowardsReality) <a href="https://twitter.com/HowardsReality/status/200299998351601666">May 9, 2012</a>

Mark Billinghurst giving smart, sensible talk about AR UX design &amp; evaluation <a href="https://twitter.com/search/%2523are2012">#are2012</a> His lab <a href="http://t.co/YZiGYQnS">hitlabnz.org</a> does good work.

— Gene Becker (@genebecker) <a href="https://twitter.com/genebecker/status/200300511403048960">May 9, 2012</a>

Great writeup on <a href="https://twitter.com/search/%2523ARE2012">#ARE2012</a>, thanks @<a href="https://twitter.com/rafe">rafe</a> <a href="http://t.co/DJNXXN6K">j.mp/J1eaoR</a> That quote at the end was our CEO Brian Mullins - @<a href="https://twitter.com/mrlaserbeam">mrlaserbeam</a>

— daqri.com (@daqri) <a href="https://twitter.com/daqri/status/200300914383405056">May 9, 2012</a>

My slides and speaker notes from my <a href="https://twitter.com/search/%2523ARE2012">#ARE2012</a> talk @<a href="https://twitter.com/arealityevent">arealityevent</a>"Augmented Awareness &amp; Reality Games" <a href="http://t.co/3xSLXIKK">ugotrade.com/2012/05/09/aug…</a>

— Tish Shute (@TishShute) <a href="https://twitter.com/TishShute/status/200303013351522304">May 9, 2012</a>

Paper on Moving beyond Mixed/Dual/Blended Reality meshes well with @<a href="https://twitter.com/neb">neb</a>'s talk. Layering contexts is <a href="https://twitter.com/search/%2523PoSR">#PoSR</a> <a href="http://t.co/wCxnVMTo">dfki.de/LAMDa/2012/acc…</a> <a href="https://twitter.com/search/%2523are2012">#are2012</a>

— AnthroPunk (@AnthroPunk) <a href="https://twitter.com/AnthroPunk/status/200304051575988224">May 9, 2012</a>

Arrive at an airport, download a set of all of the city's transportation and destination options.Cool idea from @<a href="https://twitter.com/fianxu">fianxu</a> at @<a href="https://twitter.com/daqri">daqri</a> <a href="https://twitter.com/search/%2523are2012">#are2012</a>

— Brian Wassom (@bdwassom) <a href="https://twitter.com/bdwassom/status/200332654132985856">May 9, 2012</a>

Social filter for a city - seeing the city through the eyes of your peers <a href="https://twitter.com/search/%2523ARE2012">#ARE2012</a> <a href="http://t.co/kxU4ymmY">twitter.com/HowardsReality…</a>

— Howard Ogden (@HowardsReality) <a href="https://twitter.com/HowardsReality/status/200332841270251521">May 9, 2012</a>

Brian Mullins explaining 4D on stage at <a href="https://twitter.com/search/%2523ARE2012">#ARE2012</a> "3D is looking into a window. 4D is all about space/time. It brings it into your world."

— daqri.com (@daqri) <a href="https://twitter.com/daqri/status/200348658607194112">May 9, 2012</a>

It was Porn that helped VHS win. Anyone making AR Porn? Your platform will go global ;) <a href="https://twitter.com/search/%2523are2012">#are2012</a>

— Luke Robert Mason (@LukeRobertMason) <a href="https://twitter.com/LukeRobertMason/status/200350679322206208">May 9, 2012</a>

Jeffrey Powers giving a fascinating talk about vision and how we discern things like "E's" from "B's" and how long it takes. <a href="https://twitter.com/search/%2523are2012">#are2012</a>

— AnthroPunk (@AnthroPunk) <a href="https://twitter.com/AnthroPunk/status/200352568801640449">May 9, 2012</a>

@<a href="https://twitter.com/mrlaserbeam">mrlaserbeam</a> announces @<a href="https://twitter.com/daqri">daqri</a> "lightsource" a tool within AR that helps creators apply lighting to 3D models, beta launch June<a href="https://twitter.com/search/%2523ARE2012">#ARE2012</a>

— Howard Ogden (@HowardsReality) <a href="https://twitter.com/HowardsReality/status/200349968278626305">May 9, 2012</a>

@<a href="https://twitter.com/baraasafaa">baraasafaa</a> AR increases dwell time [in print] which in-turn increases probability of a call-to-action <a href="https://twitter.com/search/%2523ARE2012">#ARE2012</a>

— Howard Ogden (@HowardsReality) <a href="https://twitter.com/HowardsReality/status/200354749604831232">May 9, 2012</a>

"Augmented Reality will make money obsolete" dekko's own @<a href="https://twitter.com/anselm">anselm</a> o/ <a href="https://twitter.com/search/%2523are2012">#are2012</a>

— Anthony Maës (@portemantho) <a href="https://twitter.com/portemantho/status/200356196132208640">May 9, 2012</a>

Augmented Legality

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The Augmented Reality Event 2012: Day Two

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The Augmented Reality Event 2012: Day Two

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