Careers

Experiences

Industries

Offices

Our Firm

Pages

Our People

Updates

Practices

Warner Norcross + Judd LLP is a corporate law firm with over 230 attorneys serving clients in nine offices throughout Michigan. Among the largest law firms in Michigan, Warner works in virtually all areas of business law.

Michigan Law Firm - Warner Norcross + Judd LLP

Every week, the U.S. Patent and Trademark Office publishes a Gazette full of trademark applications that it has&nbsp;"allowed." This means that the marks will be registered as requested unless someone steps in to oppose the registration within the 30-day period following the publication. Keeping an eye on this Gazette (or having your attorney do so) is a&nbsp;great way to proactively protect your brand from encroaching infringers.

core/paragraph

It's also a fascinating window into the development of&nbsp;commercial identities--especially if you narrow your search to a particular industry. I've previously published a snapshot of then-recent augmented reality marks. &nbsp;Here are a few of the more interesting VR-related marks in the most recent Gazette:

core/separator

Dman Productions, LLC in Florida has applied to register this guy in a whole mess of categories, including "LIVE ENTERTAINMENT SHOWS IN THE NATURE OF 3-D VIRTUAL REALITY MEDIA." &nbsp;Look out behind you -- Mr. Happy Golf Ball (not his actual name, as far as I know) is coming your way.

Sidehatch Studios LLC in Oakland, California has applied to register kindvr for use with "downloadable virtual reality software for use in healthcare for lowering patient pain levels." That sounds like a great&nbsp;use case for VR, and is similar to ideas discussed during&nbsp;my health care panel at <a href="http://augmentedworldexpo.com/schedule/" target="_blank" rel="noreferrer noopener">Augmented World Expo 2015</a>.

ARTEMIS and ARTEMIS NETWORKS are marks that <a href="http://www.artemis.com/" target="_blank" rel="noreferrer noopener">a San Francisco mobile technology</a>&nbsp;startup&nbsp;by the same name seeks to use in connection with "augmented reality, virtual reality or visual interfaces, dongles, wearable computers," among many other goods and services. It's always exciting to see new AR/VR hardware in the works--especially from a company already working on making the mobile internet <a href="http://www.businessinsider.com/dish-network-and-artemis-partnering-to-make-cell-phone-internet-1000-times-faster-than-4g-2014-4" target="_blank" rel="noreferrer noopener">a thousand times faster than 4G</a>.

Speaking of hardware,&nbsp;Merge Labs, Inc. of San Antonio, Texas has applied to register the tagline "ANY PHONE, ANY FACE" for use with "virtual reality headsets and helmets adapted for use in playing video games." &nbsp;That sounds interesting.

NEOVERSE is a mark that&nbsp;Joseph E.&nbsp;Crotchett in Austin, Texas seeks to use in connection with "virtual reality software for enabling transmission, access, organization, and management of text messaging, instant messaging, text, weblinks, images, and video via the Internet and other communications networks," among other things.

HUNT: HORRORS OF THE GILDED AGE is the name of a <a href="https://en.wikipedia.org/wiki/Hunt:_Horrors_of_the_Gilded_Age" target="_blank" rel="noreferrer noopener">video game</a> coming from the German company Crytek. They have also applied to register that name as a trademark for "virtual reality game software," among other things.

Augmented Legality

Emerging Media and Technologies

Partner

Brian D. Wassom

Information Technology Transactions

Recently Published Applications for Virtual Reality Trademarks

Warner Norcross + Judd LLP is responsible for the contents of our advertising and this website. Please read our full <a href="/privacy-policy/" aria-label="see privacy policy">privacy policy</a> available on our website. If you have any questions or comments about our website or our Privacy Policy please contact us at <a href="mailto:info@wnj.com">info@wnj.com</a> or 616.752.2000.

Recently Published Applications for Virtual Reality Trademarks

professionals