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Warner Norcross + Judd LLP is a corporate law firm with over 230 attorneys serving clients in nine offices throughout Michigan. Among the largest law firms in Michigan, Warner works in virtually all areas of business law.

Michigan Law Firm - Warner Norcross + Judd LLP

Last week, Pinterest--the social media juggernaut with&nbsp;more than <a href="http://searchenginewatch.com/article/2282835/Pinterest-Tops-70-Million-Users-30-Pinned-Repinned-or-Liked-in-June-Study" target="_blank" rel="noreferrer noopener">70 million users</a>--announced a change to its <a href="http://about.pinterest.com/use/" target="_blank" rel="noreferrer noopener">Acceptable Use Policy</a>.

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Going forward, the site will <a href="http://businessblog.pinterest.com/post/64976400223/better-ways-to-reach-pinners" target="_blank" rel="noreferrer noopener">no longer allow</a> business users to conduct contests that:

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Suggest that Pinterest sponsors or endorses them or the promotion

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Require people to Pin from a selection (like a website or list of Pins)

Run a sweepstakes where each Pin, board, like or follow represents an entry

Encourage spammy behavior, such as asking participants to comment

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Pinterest's concern is that contests like these "can motivate people to add Pins they aren’t truly interested in," leading to content that feels "irrelevant and even spammy." &nbsp;That does not mean, however, that all contests are prohibited. &nbsp;The site still encourages contests that "&nbsp;help people think about and talk about your brand." &nbsp;In providing this additional direction for how to conduct contests, though, Pinterest is takign steps to ensure that its own brand remains associated with discovery and beauty, rather than canned commercialism.

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Pinterest Tightens Its Rules on Contests

Warner Norcross + Judd LLP is responsible for the contents of our advertising and this website. Please read our full <a href="/privacy-policy/" aria-label="see privacy policy">privacy policy</a> available on our website. If you have any questions or comments about our website or our Privacy Policy please contact us at <a href="mailto:info@wnj.com">info@wnj.com</a> or 616.752.2000. 

Pinterest Tightens Its Rules on Contests

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