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Warner Norcross + Judd LLP is a corporate law firm with over 230 attorneys serving clients in nine offices throughout Michigan. Among the largest law firms in Michigan, Warner works in virtually all areas of business law.

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I'm pleased to announce that I wrote a chapter in <em>Litigation Strategies for Intellectual Property Cases, 2012 ed.: Leading Lawyers on Analyzing Key Decisions and Effectively Litigating IP Cases</em>, the newest book in&nbsp;Thomson Reuters' &nbsp;<em>Inside the Minds</em> series. &nbsp;It's <a href="http://store.westlaw.com/litigation-strategies-intellectual-property-cases-2012-leading-lawyers-on-analyzing/186768/41181403/productdetail" target="_blank" rel="noreferrer noopener">available</a> now in the Westlaw store.

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My chapter is titled "Identity and Its Consequences: the Importance of Self-Image, Social Media, and the Right of Publicity to IP Litigators." &nbsp;The concept of "identity" allowed me to tie together three different subjects that Thomson asked me to consider addressing: (1) how IP litigators think about themselves and their approach to the profession; (2) the role social media plays in IP litigation; and (3) the various ways that Right of Publicity law is developing.

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As my blog readers know, the right of publicity is a topic I address frequently. &nbsp;This chapter summarizes the issues I've spoken on in my presentations called "Why the Red-Headed Stepchild of IP Law Deserves a Second Look." &nbsp;Here, I broke the discussion down into six topics: (1) copyright preemption; (2) confusion with the Lanham Act; (3) overlap with the First Amendment; (4) the undeveloped state of the law; (5) the fluid meaning of "fame"; and (6) the right's increasing application to prurient content.

If these topics and the other discussions in the book interest you, swing on over to the Westlaw store to <a href="http://store.westlaw.com/litigation-strategies-intellectual-property-cases-2012-leading-lawyers-on-analyzing/186768/41181403/productdetail" target="_blank" rel="noreferrer noopener">order</a> a copy, or consider having me over to <a href="http://www.wassom.com/about">speak</a> to your group.

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"Identity and Its Consequences": My Chapter in Westlaw's New Book

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"Identity and Its Consequences": My Chapter in Westlaw's New Book

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