In addition to my litigation practice, I have been drafting social media policies for clients--and advising other lawyers on how to do so--for years now. Are they all the same? Is there anything new to be said?
No, they're not all the same, and yes, best practices continue to evolve along with the technology. Earlier today, I had the opportunity to present a Continuing Legal Education seminar on this topic to the American Bar Association Techshow in Chicago. I discussed:
- what "social media" even means anymore in the age of internet 3.0 and wearable technology;
- the importance of tailoring policies to the client's culture and industry;
- identifying the constituency to whom the policy applies;
- helping those governed by the policy understand why these rules are important;
- the fragility of reputation and social media's power to shape it;
- employment law dangers posed by online interactions;
- protecting confidentiality and avoiding eavesdropping issues in the workplace;
- protecting yourself against impersonation and hacking threats.
Below are the my visual aids from the event.
