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Warner Norcross + Judd LLP is a corporate law firm with over 230 attorneys serving clients in nine offices throughout Michigan. Among the largest law firms in Michigan, Warner works in virtually all areas of business law.

Michigan Law Firm - Warner Norcross + Judd LLP

I was privileged to join several other legal scholars and AR/VR professionals at a roundtable discussion in Cleveland today. Organized by the First Amendment and the Arts Center at Case Western Reserve Law School and hosted by the&nbsp;<a href="http://www.ew4d.com/" target="_blank" rel="noreferrer noopener">EventWorks4D</a>&nbsp;Hologram Studio, the event led off with a fascinating presentation from&nbsp;<a href="http://philiplelyveld.com/" target="_blank" rel="noreferrer noopener">Philip Lelyveld</a>, head of the Virtual Reality / Augmented Reality Initiative at the University of Southern California’s Entertainment Technology Center, on the state of innovation in the field. Following that was a 90-minute discussion featuring Phil, myself, professors from CWRU Law, and other legal practitioners and AR/VR innovators. (Catch some of the video&nbsp;<a href="https://www.pscp.tv/snarkyhatman/1mnxemNpmQnxX" target="_blank" rel="noreferrer noopener">here</a>, under the hashtag #CleVR2017). The wide-ranging discussion covered a number of topics that have been addressed elsewhere on this blog and in my&nbsp;<a href="https://www.amazon.com/Augmented-Reality-Law-Privacy-Ethics/dp/0128002085/ref=sr_1_1?ie=UTF8&amp;qid=1417796513&amp;sr=8-1&amp;keywords=augmented+reality+law" target="_blank" rel="noreferrer noopener">book</a>, including issues of intellectual property,&nbsp;<a href="http://www.wassom.com/augmented-reality-games-ethical-desensitization.html" target="_blank" rel="noreferrer noopener">VR’s effects on behavior</a>&nbsp;in light of neuroplasticity and muscle memory,&nbsp;<a href="http://www.wassom.com/augmented-reality-as-free-speech-a-first-amendment-analysis.html" target="_blank" rel="noreferrer noopener">First Amendment limitations</a>&nbsp;on regulating AR (including our firm’s victory in&nbsp;<em><a href="/updates/warner-norcross-and-candy-lab-ar-earn-big-win-for-augmented-reality/" target="_blank" rel="noreferrer noopener">Candy Lab v. Milwaukee</a></em>),&nbsp;<a href="http://www.wassom.com/boston-globe-anticipates-augmented-reality-privacy-issues.html" target="_blank" rel="noreferrer noopener">privacy</a>,&nbsp;&nbsp;<a href="http://www.wassom.com/augmented-reality-keyword-advertising-and-trademarks.html" target="_blank" rel="noreferrer noopener">AR “keyword advertising” lawsuits</a>, and more. It’s wonderful to see these issues finally getting the public vetting they deserve in light of AR/VR’s increasingly prominent role in mainstream society.

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Many thanks to Patrick Kabat,&nbsp;Director, First Amendment and the Arts Project at CWRU Law, for including me in this discussion.

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Augmented Legality

Emerging Media and Technologies

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Brian D. Wassom

Information Technology Transactions

Cleveland Roundtable Explores AR/VR Legal Issues

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