Our clients range from startups responsible for some of the most innovative and awarded AR/VR devices and content on the market, to trade associations and established multinationals looking to capitalize on the rapid innovation happening across the technological spectrum. Examples of what our lawyers have done include:

• Filing a ground-breaking First Amendment lawsuit challenging a municipal ordinance, adopted in response to Pokemon Go, that purported to regulate the publication of location-based augmented reality games (Candy Lab Inc. v. Milwaukee County, No. 17-CV-569 (E.D. Wis. 2017)).
• Litigated a cutting-edge case now discussed in copyright textbooks that clarified the boundaries of copyright protection in digital imagery (Meshwerks, Inc. v. Toyota Motor Sales USA, Inc., 528 F. 3d 1258 (10th Cir. 2008) (Gorsuch, J.)).
• Trademark litigation over one of the world’s popular trademarks in the virtual reality industry.
• Advising the United States Senate on augmented reality legal issues.
• Representing a global trade association responsible for industry-leading conferences on augmented reality, virtual reality, internet of things (IoT) and wearable technologies.
• Drafting several software contracts related to IoT and related applications.
• Advising clients on the ethical use of artificial intelligence (AI), augmented reality (AR), virtual reality (VR) and other emerging technology as it relates to: the First Amendment and freedom of speech; patents, copyrights, trademarks, trade dress and intellectual property; customer, supplier and vendor contracts; data breach and privacy threats; negligence, personal injury and products liability; marketing and advertising for AR/VR publishers; marketing and advertising legal counsel; drafting of privacy policies and terms and conditions for a variety of digital content.
• Advising on privacy issues presented by drones and demonstrating thought leadership on drone legal issues.
• Drafting requests for waivers from drone usage regulations.
• Obtaining removal of infringing, defamatory, and revenge porn content from social media sites and virtual worlds for global brands such as Starbucks and in new circumstances presenting issues of first impression.
• Advising major brands on social media marketing, compliance with FTC regulations, and corporate social media policies – including responding to employee misuse of social media.
• Educating judges, attorneys and businesspeople in the legal issues arising from social media, AR/VR and drones.